Keyword and competitor research

B2B Competitor Keyword Research

Use competitor keyword research and keyword gap analysis to separate realistic B2B keyword strategy from expensive head terms.

Best fit

When this service makes sense

  • The website has no clear keyword map
  • Competitors rank for applications and questions you do not cover
  • The sales and content teams disagree about priorities
Service scope

What we work on

  • Competitor keyword research and snapshots
  • Search volume, difficulty and intent review
  • Product, application and problem keyword grouping
  • Quick Wins, Growth and Long-term prioritization
  • Market and language validation
  • B2B keyword strategy, page mapping and content briefs
Deliverables

What the engagement produces

  • Competitor keyword gap report
  • Prioritized keyword database
  • Existing page coverage map
  • Proposed page and content roadmap
Related services

Connect this channel with the rest of the growth plan

Start with evidence

Review your site and one competitor before committing to a channel.

The free audit provides a limited technical and keyword-gap baseline. Paid channel work follows after market and website fit are reviewed.

Run the free audit