When this service makes sense
- Google Ads and organic leads are reported together
- Sales cannot tell which channel produced an inquiry
- Form submissions lack product or campaign context
Lead tracking
B2B Inquiry Tracking for Search and Paid Campaigns
Connect websites, forms, calls and campaign sources so your team can evaluate lead quality instead of clicks alone.
What we work on
- GA4 and Google Tag Manager event planning
- Form, call and email CTA tracking
- Campaign source and UTM structure
- Lead status and sales feedback process
- Conversion reporting by channel
- Data quality checks
Deliverables
What the engagement produces
- Measurement plan
- Conversion event map
- Campaign naming and UTM guide
- Lead source reporting
Related services
Connect this channel with the rest of the growth plan
Start with evidence
Run the free audit
Review your site and one competitor before committing to a channel.
The free audit provides a limited technical and keyword-gap baseline. Paid channel work follows after market and website fit are reviewed.